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Outdoor Digital Signage Get Customers Through The Door

September 23, 2013 by nick

The retail marketplace is said to be so oversaturated, that rising above the crowd of brands, products, messages and images can be a huge challenge for business owners and marketing leaders today. If you want to stand out in the middle of a highly competitive arena, you must look for creative and innovative ways to make your message delivery much more effective than before. At the very least, you want your marketing material to help those who may be unaware of your brand to take notice of your offers. At the most, you hope for the entire process to happen in a span of a few minutes – you want them to make the decision right then and there, even before they enter the store.

Outdoor Digital Signage Displays

An innovative way to start engaging customers before they walk through the door is to make use of outdoor digital signage. These are LED screen panels that display visual material for your business, whether in the form of text, animation, photo series, videos or interactive content. Aside from beaming the images through single-screen LED displays, they can also be shown in multiple screen video walls or projected on glass and other projector units. Some models use touchscreen tablet technology that is often used for interactive kiosks commonly found in digital directory units or information finder stations in commercial and business venues.

Outdoor digital kiosks are designed to provide stable, consistent displays even under the rugged outdoor environment and even while being exposed to the elements such as extreme heat and other temperature fluctuations. Previously commonly utilised only for store announcements, state-of-the art models today have made it possible to use outdoor displays for a wide range of other uses, such as for brand campaigns, information delivery, consumer interaction and content creation and distribution to a large audience.

The digital screen makes the perfect eye-catching platform for the special, urgent and valuable messages that you want to deliver to your target market. The specials for the day of a restaurant, a limited offer or a flash sale for a shop, or the details of an ongoing promo – these are just some examples of information that need to be delivered on time and with clarity to get the best results. To enhance the impact of the message, you can orchestrate the interval and delivery of each line of text, scene or image that you will display. You could add graphics, animations and other visual elements to heighten its appeal.

Compared to a conventional sign or manual board, only a dynamic, digital platform can make messaging much more enticing and engaging, helping you increase your sales, boost consumer loyalty and grow your business even in the most challenging business situations.

Filed Under: Digital Signage, Digital Signage Solutions Tagged With: digital kiosks, digital signage solutions, outdoor digital signage

Hotel Digital Signage Could Replace The Concierge

September 22, 2013 by nick

The travel industry is growing at a massive rate and speed that has never be experienced before. People now have more access to affordable international air travel, making it easier to make more frequent visits to their favourite destinations. Information for tourists, such as the latest hotspots, a new technology or a recommended establishment or service is now easily available online. Even those who will be wandering the world for the first time won’t have a cause for hesitation – everything they need to know is now being freely shared by fellow travellers trekking the globe.

All these developments are invigorating the travel and hospitality industry’s experience-oriented economy, and the availability of information makes travellers more sophisticated and discriminating than ever before. For travel establishments, institutions, products and services, this means their target market now has a higher set of expectations – they know what they want, and if they’re not getting it, they can simply ask their smartphone for the next best option. It also means that if they want to get ahead of the competition, they must apply the necessary changes that will allow them to keep up with the constantly changing business landscape.

For hotels, keeping up-to-date with industry trends means utilising the right technology that will help them offer the most courteous, efficient and personalised services for their guests. Leading establishments are now making use of hotel digital signage technology in more and more components of their services that people say the digital screens could very well replace the concierge. Here are some of the most common ways hotels utilise digital screens:

Provide timely, detailed information about their services to their guests. Video walls and  LCD screens positioned strategically in the front desk, lobby and specific spots in the property can provide information that will help guests enjoy a more relaxing and memorable stay. This can include details such as amenities, dining options, house specials and promos, health tips at the spa or a menu preview for their in-house restaurants.

Provide local-based visitor information. The screens can also serve as a one-stop information centre for real-time, localised research, from restaurant listings in the area to flight information to weather forecasts to upcoming events.

Provide aesthetic appeal. Some hotels are utilising creative installations of multiple digital screens that serve as works of art, adding drama and sophisticated flair to their interiors. These can also help with the branding and promotional campaigns of the hotel.

Provide back-office support for the hotel. Aside from impressing guests with their look and function, hotel digital displays also provide valuable support for back office systems. Guests may not be able to see them, but they can feel the benefits of LCD screens that can serve as information databases as well as control, command and communication centres that synchronise staff services and make everything well-planned, efficient and properly executed.

Filed Under: Digital Signage, Digital Signage Solutions Tagged With: hotel digital signage, LCD screens

Engage, Attract and Win More Customers With Dynamic Digital Signage

September 19, 2013 by nick

The proliferation of both social media and smart devices has changed the way how businesses and their customers interact and engage with one another. On one hand, gone are the days when consumers had little options in terms of doing research about how they can find out more about the products they wish to purchase.

Today, there is a wide variety of resources available to them that will allow them to make informed purchasing decisions. This can range from a business’s website, social media sites and even third party review sites, shifting the balance of power to consumers when, in the past, it seemed that such power was unilaterally held by businesses. In other words, the rules of the game have changed such that the role of businesses is no longer confined to selling. Today, the challenge for businesses is to engage, attract and win customers in various digital fronts.

At the core of this new landscape is the role of social media and mobile technology. However, businesses must learn and understand that attracting and winning customers goes beyond the online realm. Sure, it is crucial to join in on online conversations, to find out what customers are saying about your products. But engagement can happen in various fronts, even inside store premises.

 Digital Signage Marketing

This is where digital signage marketing can be your crucial ally. Dynamic digital signage is a cost-effective advertising medium that can attract a wide range of customers. Place them strategically inside your store’s premises and they can perform a wide range of tasks with great efficacy. Want to keep your customers entertained while they wait to be serviced by your reps? Digital signage can deliver a host of content that can keep your customers entertained while waiting for their turn. Got a new product that needs a little push? Dynamic digital signage can act as a virtual spokesperson, informing customers about your product offerings, including newly launched products. Having a clearance sale? Place a digital billboard at your store front and watch how many passers-by notice to your offerings.

The new market landscape entails a conversation between a business and its customers. Your customers have mobile technology and social media on their side. Enlist the aid of digital signage to bring your message across clearly. Adapt to the changing landscape by harnessing technology, allowing you to deliver your message through a platform that can attract and engage a wide variety of customers.

Filed Under: Uncategorized

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