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Signage can instantly lay down the foundation of the overall feel of a business – you see that pink-and-white sign in front of a bake shop and you know right away that you’ll find a very cute and girly selection of pastries and cakes. Meanwhile, rustic wood signs can instantly remind you of country stores that sell all sorts of thingamajigs or novelty items.

These traditional signs are still charming, especially for quaint little community businesses, but for higher-end operations (say, a car dealership), there’s something more effective and it certainly accomplishes more than creating a really nice ambience for showrooms.

Digital signage is now a must for car dealerships that want a completely modern look to their showrooms; it’s hip and multifunctional. It comes in different sizes, and if installed strategically, it easily lures people who are either looking to buy or casual passers-by intrigued by the media played, into the showroom.

Focusing on how it can completely transform the showroom of a car dealership, digital signage first and foremost can get rid of the usual “dead” ambience of a showroom. With its continuously playing media files, the place can instantly appear more lively and welcoming instead of cold. Secondly, it appeals to people’s common sensibilities; if media played has high aesthetic standards, the right impression is instantly made not just about the product featured by the media but also the business itself; it can become the place where people really just want to be.

Digital Signage Auto Dealers

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On top of that, customers who are just looking and feel a little shy about talking to a sales personnel can get basic information they need to satisfy their curiosity from the digital signage. Once they get that information, usually they gain enough confidence to finally talk to a sales representative who can provide a more detailed explanation. In a way, its presence can foster a more dynamic exchange between customers and the sales representatives.

And lastly, digital signage can simplify and make operations within the showroom more efficient. There’ll be fewer situations where sales representatives have to tell potential customers “I’ll be with you as soon as I can” to answer queries about the vehicles because there are other customers to tend to first. By using thoroughly informative and engaging media and playing it continuously on the digital signage, customers can first watch the video to see if their questions will be provided answers to. At the same time, sales representatives can manage their interaction with customers better; there’s no need for them to rush in fear that other customers will feel neglected. Instead they can calmly refer to certain parts of the media playing that can answer commonly asked questions. There are still so many ways that digital signage can transform car dealership showrooms, but one thing’s for sure — showrooms are made more attractive, dynamic, and profitable because of it.

The proliferation of both social media and smart devices has changed the way how businesses and their customers interact and engage with one another. On one hand, gone are the days when consumers had little options in terms of doing research about how they can find out more about the products they wish to purchase.

Today, there is a wide variety of resources available to them that will allow them to make informed purchasing decisions. This can range from a business’s website, social media sites and even third party review sites, shifting the balance of power to consumers when, in the past, it seemed that such power was unilaterally held by businesses. In other words, the rules of the game have changed such that the role of businesses is no longer confined to selling. Today, the challenge for businesses is to engage, attract and win customers in various digital fronts.

At the core of this new landscape is the role of social media and mobile technology. However, businesses must learn and understand that attracting and winning customers goes beyond the online realm. Sure, it is crucial to join in on online conversations, to find out what customers are saying about your products. But engagement can happen in various fronts, even inside store premises.

 Digital Signage Marketing

This is where digital signage marketing can be your crucial ally. Dynamic digital signage is a cost-effective advertising medium that can attract a wide range of customers. Place them strategically inside your store’s premises and they can perform a wide range of tasks with great efficacy. Want to keep your customers entertained while they wait to be serviced by your reps? Digital signage can deliver a host of content that can keep your customers entertained while waiting for their turn. Got a new product that needs a little push? Dynamic digital signage can act as a virtual spokesperson, informing customers about your product offerings, including newly launched products. Having a clearance sale? Place a digital billboard at your store front and watch how many passers-by notice to your offerings.

The new market landscape entails a conversation between a business and its customers. Your customers have mobile technology and social media on their side. Enlist the aid of digital signage to bring your message across clearly. Adapt to the changing landscape by harnessing technology, allowing you to deliver your message through a platform that can attract and engage a wide variety of customers.