digital signage solutions Archives - Crystalclear IT Business Solutions

Winning Customers With Effective Automotive Marketing Solutions

October 21, 2013 by nick

The automotive business is a competitive market. Dealerships battle to attract and engage customers with the right cars and the right deals. Those with enough resources, the right sales team, and the most stellar marketing campaigns could win over more car buyers than auto dealerships that might not have all three. But there is one emerging key to giving your car dealership the edge it needs to win more customers.

Using Technology to Market Vehicles

Today’s showroom is looking more contemporary with digital screens displaying current automobile promotions, advertising, and even internal communications designed for sales personnel and other employees. Using digital signage systems is now part and parcel of implementing automotive marketing solutions for many dealerships because it attracts more buyers’ attention than traditional advertising materials like brochures and posters. It keeps them interested, engaged, and more importantly, encouraged to actually buy a vehicle.

But what auto dealerships need to remember is that in order to benefit from the lucrative results offered by digital signage systems, there has to be a strategic and targeted approach to using them. Dealerships need to consider the type of screens they have to use for specific areas. For instance, an interactive kiosk may not attract as much attention as a massive video wall in the main showroom while the same video wall would overwhelm a small customer’s lounge. The kind of display matters significantly in delivering the marketing and advertising communications of every car dealership.

It’s Not Just a TV

But using digital signage systems isn’t just about choosing the right display screen for the right area. While people are naturally drawn to moving images, they’re not just in showrooms to watch TV. Dealerships have to maintain that natural attraction to moving images by delivering engaging content. Indeed, presenting videos of the new car or new SUV a dealership is promoting will help to push that product to many buyers but consumers can only take in so much advertising. The in-showroom content has to not only be specific to a dealership, but it also has to be helpful and engaging to the buyers.

When considering content, auto dealerships should take into account the scaleability and ease of use. Can the dealership change content when the need arises? Will they be able to manage and change content using wide-ranging templates? Will they be able to seamlessly disseminate communications to other branches?

In considering the digital screens to use and which areas to use them in and generating targeted content, automotive dealerships can effectively maximise their digital marketing campaigns and experience great improvement in their business.

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Outdoor Digital Signage Get Customers Through The Door

September 23, 2013 by nick

The retail marketplace is said to be so oversaturated, that rising above the crowd of brands, products, messages and images can be a huge challenge for business owners and marketing leaders today. If you want to stand out in the middle of a highly competitive arena, you must look for creative and innovative ways to make your message delivery much more effective than before. At the very least, you want your marketing material to help those who may be unaware of your brand to take notice of your offers. At the most, you hope for the entire process to happen in a span of a few minutes – you want them to make the decision right then and there, even before they enter the store.

Outdoor Digital Signage Displays

An innovative way to start engaging customers before they walk through the door is to make use of outdoor digital signage. These are LED screen panels that display visual material for your business, whether in the form of text, animation, photo series, videos or interactive content. Aside from beaming the images through single-screen LED displays, they can also be shown in multiple screen video walls or projected on glass and other projector units. Some models use touchscreen tablet technology that is often used for interactive kiosks commonly found in digital directory units or information finder stations in commercial and business venues.

Outdoor digital kiosks are designed to provide stable, consistent displays even under the rugged outdoor environment and even while being exposed to the elements such as extreme heat and other temperature fluctuations. Previously commonly utilised only for store announcements, state-of-the art models today have made it possible to use outdoor displays for a wide range of other uses, such as for brand campaigns, information delivery, consumer interaction and content creation and distribution to a large audience.

The digital screen makes the perfect eye-catching platform for the special, urgent and valuable messages that you want to deliver to your target market. The specials for the day of a restaurant, a limited offer or a flash sale for a shop, or the details of an ongoing promo – these are just some examples of information that need to be delivered on time and with clarity to get the best results. To enhance the impact of the message, you can orchestrate the interval and delivery of each line of text, scene or image that you will display. You could add graphics, animations and other visual elements to heighten its appeal.

Compared to a conventional sign or manual board, only a dynamic, digital platform can make messaging much more enticing and engaging, helping you increase your sales, boost consumer loyalty and grow your business even in the most challenging business situations.

Meal of the Day, Special of the Day, Everyday — Digital Menu Boards!

September 17, 2013 by nick

For some people, one of the the enjoyable aspects of trying out a restaurant is studying the menu. It could be just a single piece of white laminated paper or a large multi-page plastic booklet, but it wouldn’t matter — whether you’re picking out the next slice of pie to try at your new favourite diner, choosing a savoury bowl of soup to start off a romantic dinner with your spouse, or trying to make up your mind about the unfamiliar yet exciting offerings at an international-themed restaurant, pinpointing your preferred items out of the presented selection can build up excitement and anticipation for the wonderfully filling meal to come.

In quick-serve dining establishments, however, people are guided straight to the counter to place their orders, which they can select from large boards displayed above it. While consumers are familiar with this routine, from time to time they will also experience certain inconveniences from it. For example, not all of the menu items may be indicated on the boards for spacing reasons. Other establishments, on the other hand, attempt to cram all of their offerings up there, causing customers a great deal of difficulty in finding the items they want. The store could also neglect to indicate changes in price or the unavailability of some items for the day, causing customers to spend more time at the counter because they need to change their order or count out a different payment.

Digital Menu Boards

In place of the traditional large printed boards, restaurants can introduce digital signage menu boards to address these problems and provide customers with a much improved ordering and dining experience. Here are some reasons why they’re better than those old printed menu boards:

1. They are a cost-effective way of displaying all the important information in a highly visible and dynamic manner. The boards can present all the vital information like menu items and prices, promotions and specials, advertisements, and even nutritional and allergen information (to help restaurant meet menu labelling laws). Digital signage can also be a more convenient solution to menu day parting practices; you can simply change the display from breakfast specials to the lunch menu, and from lunch items to the dinner offerings, instead of physically switching menu boards throughout the day. This saves the company a lot on printing costs, too.

2. They can announce the latest products or promotions in one or more restaurant branches, or even across the entire chain at the same time. Digital menu boards can be easily managed from a centralised location, so adding and removing displays can be done with the least amount of effort. Any errors can also be corrected from all of the displays with a single action.

3. They can be used for messaging purposes. The management can utilise digital menu boards to communicate instantly with staff members as well as customers. And because the digital display works much better in capturing the attention of people than a simple printed board can, delivery of messages is more effective.

An increasingly tech-savvy customer base will respond better to more advanced technologies — especially involving activities that are often part of their regular routines, such as enjoying a meal at a restaurant. Digital signage menus can greatly improve restaurant experiences and keep customers coming back for more.