Signage can instantly lay down the foundation of the overall feel of a business – you see that pink-and-white sign in front of a bake shop and you know right away that you’ll find a very cute and girly selection of pastries and cakes. Meanwhile, rustic wood signs can instantly remind you of country stores that sell all sorts of thingamajigs or novelty items.
These traditional signs are still charming, especially for quaint little community businesses, but for higher-end operations (say, a car dealership), there’s something more effective and it certainly accomplishes more than creating a really nice ambience for showrooms.
Digital signage is now a must for car dealerships that want a completely modern look to their showrooms; it’s hip and multifunctional. It comes in different sizes, and if installed strategically, it easily lures people who are either looking to buy or casual passers-by intrigued by the media played, into the showroom.
Focusing on how it can completely transform the showroom of a car dealership, digital signage first and foremost can get rid of the usual “dead” ambience of a showroom. With its continuously playing media files, the place can instantly appear more lively and welcoming instead of cold. Secondly, it appeals to people’s common sensibilities; if media played has high aesthetic standards, the right impression is instantly made not just about the product featured by the media but also the business itself; it can become the place where people really just want to be.
Digital Signage Auto Dealers
[portfolio_carousel heading=”Our Automotive Dealership Clients” limit=”10″ order_by=”rand” category_name=”automotive” centered_title=”yes”][/portfolio_carousel]On top of that, customers who are just looking and feel a little shy about talking to a sales personnel can get basic information they need to satisfy their curiosity from the digital signage. Once they get that information, usually they gain enough confidence to finally talk to a sales representative who can provide a more detailed explanation. In a way, its presence can foster a more dynamic exchange between customers and the sales representatives.
And lastly, digital signage can simplify and make operations within the showroom more efficient. There’ll be fewer situations where sales representatives have to tell potential customers “I’ll be with you as soon as I can” to answer queries about the vehicles because there are other customers to tend to first. By using thoroughly informative and engaging media and playing it continuously on the digital signage, customers can first watch the video to see if their questions will be provided answers to. At the same time, sales representatives can manage their interaction with customers better; there’s no need for them to rush in fear that other customers will feel neglected. Instead they can calmly refer to certain parts of the media playing that can answer commonly asked questions. There are still so many ways that digital signage can transform car dealership showrooms, but one thing’s for sure — showrooms are made more attractive, dynamic, and profitable because of it.
