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NEC Digital Signage — Intelligent Communication

September 19, 2013 by nick

It will take more than a basic print ad to capture and hold the attention of today’s tech-savvy consumers. Because people have constant easy access to devices like smartphones, tablets and laptops, they are more likely to respond positively to various kinds of digital media (videos, podcasts, social media networks, and the like) than to traditional advertising formats that, quite literally, just stay on the page. To be able to get your business message across to your target audience, it’s highly recommended that you give them something of unparalleled quality — something that lets them view crisp, high-definition images and videos, listen to relevant audio files, and engage in conversation with you as well as with their fellow consumers.

NEC Digital Signage Software

The solution is to turn to digital signage business marketing strategies — specifically, using NEC digital signage software. Consumers are no stranger to digital display panels of all shapes and sizes, strategically placed in key locations (inside shopping malls, within individual stores, across transport terminals, or along high-traffic thoroughfares) to deliver compelling messages. With the help of NEC technology, your business will help potential customers become aware of your products, services and special promotions. People will have greater knowledge about your brand. You can manage a network of displays from a single centralised location, and promptly and efficiently update and distribute your desired content on displays in several different locations at the same time.

The Windows-based application NEC Live suite, is the ideal solution to deliver and manage digital signage campaigns. To give you an idea of how this solution can introduce revolutionary marketing techniques to your business, explained below are five of NEC Live’s individual product elements:

NEC Live Artist – This enables you to create movies (containing a combination of text and photos), videos and external data feeds (such as RSS). You won’t have trouble using the drag-and-drop functions and taking your pick from the available advanced special effects.

NEC Live Communicate – This tool takes care of updating the digital content featured on the displays of both local and remote clients.

NEC Live Player – This function makes sure that the schedule you created (and the corresponding content to be displayed according to that schedule) is followed to the letter, ensuring that your message is delivered exactly when you want it.

NEC Live Update – This checks whether your preferred network location has any content updates, downloads any identified updates, and sees to it the NEC Live Player loads the fresh content.

NEC Live Enterprise – It is a database application that keeps track of everything — what content has been released, and when and where it was displayed. It also keeps an eye on the status of your software and hardware and the users of the suite.

Thanks to digital signage solutions like NEC Live, you now have a powerful tool for creating extraordinary digital content and distributing them across your selected networks to get outstanding marketing results.

Filed Under: Digital Signage Solutions, NEC Live Tagged With: digital signage, digital signage software, NEC digital signage, NEC Live

How Digital Signage Advertising Cuts Point of Sale Costs And Increases Sales

September 19, 2013 by nick

No matter what the economic climate is, businesses must learn to maximise profits while keeping expenses at minimum levels. This principle is particularly important during lean periods when consumers are cutting back on expenses and are seeking ways to minimise their debt.

One way to achieve the aforementioned goal is lowering your business’s break-even point. The break-even point refers to the threshold where your business pays off its investments and all sales made afterwards may be considered as profit. The benefits of a low break-even point include being able to target niche markets, providing more value to customers and building a solid brand equity.

There are three strategies that businesses can implement to lower break-even points. First, it can increase the price of its service which will offset sales volume. Second, the business can outsource some of its operations which it may deem to be too costly to keep internal. Finally, businesses can utilise up-selling and cross-selling strategies.

There are several strategies that a business can implement for up-selling and cross-selling. One of the most cost-effective tools that a business can use for this goal is digital signage advertising.

Digital Signage Advertising

Digital signage advertisements are a compelling medium to bring various messages to your current customers. By placing them strategically in your store premises, you can inform customers about high-end offers they may not be fully aware of. Or perhaps, you can sell them new products that you have just launched and that still need to get traction from the market. Finally, you can alert customers about promotions like bundle offers or upcoming sales events.

Digital signage has been used by businesses across several industries and niches for a variety of purposes, with great results. Combining various compelling elements, including copy, images and even videos, digital signage can deliver any message more clearly and effectively.

Because they easily attract attention and engage consumers, especially if they are placed in strategic areas, they can effectively reduce the time needed to market a product or service. Acting like a virtual salesperson, digital signage can also reduce the costs associated with other advertising media.

Digital signage providers typically offer two packages. The first involves crafting digital signage solutions wherein you will have control over the update of content. The second option is where the provider will manage the content for you. Your choice will be determined both by the ability of your staff to manage content and your budget as well.

Filed Under: Digital Advertising, Digital Signage

Attract a Whole New Customer Base With Digital Billboards

September 17, 2013 by nick

Conventional marketing involves a lot of printed materials: flyers, posters, newspaper advertisements, tarpaulins, banners, promotional merchandise, billboards and such. Once printed, they are meant to be handed out, posted on walls, or positioned in strategic locations for the purpose of gaining exposure to as many consumers as possible. This has long been one of the many marketing strategies employed by companies because it helps them cast a wide net, so to speak — by placing them where a lot of people can see them regularly, people can become more aware of their offerings and more familiar with their brand.

One particular marketing medium that is ultimately designed to stand out and turn consumers’ heads is the billboard. An example of this are motorists who are exposed to giant billboards standing right along the major freeways that they pass through every single work day. New ones can always create buzz about the featured brand, but after a few days, people no longer pay any attention to it. Thanks to today’s technological advances, however, billboards are getting an impressive facelift — and scoring countless new customers for business everywhere in the process.

Digital Billboards

Digital billboards are quickly gaining popularity as a highly effective — not to mention cost-effective — advertising tool for businesses across different industries. Infused with the right amount of creativity, usefulness and timing, these innovations are proving to be more attractive and engaging to today’s consumers — individuals who are constantly logged onto the Internet using smartphones, tablets, or laptops, and are more likely to sit through a 30-second video than skim a lengthy article on a printed page. With compelling content, strategic positioning and engaging graphic styling, these digital materials can work better at bringing more customers straight to a company’s storefront, office, or website.

What exactly makes digital billboard advertising an unparalleled marketing tool for businesses? Here are a few solid reasons:

Greater visibility – Compared to static printed billboards, digital billboards can display slideshows of stunning images or videos that can inform and entertain at the same time. These are much more interesting to view than a single image or a block of text and some headlines. They are also highly visible at night.

Deeper market reach – The engaging displays make billboards attractive to consumers of all ages and from different sectors. Children who play games on their parents’ tablet PCs, teenagers who update their social media accounts on their smartphones, professional adults who spend hours on their laptops every day for work and leisure are more inclined to check out and be receptive to the information presented on digital displays of all kinds because the format is familiar and readily available.

Lower production costs and quicker set-up – Traditional billboards need to be printed out, checked, shipped, and installed on the chosen location. All these can be considerably costly, and in addition, you will be the sole advertiser on the board for the duration of the period you indicated, meaning you pay a premium for the space. For digital advertising, you only need to finish the creative and provide the file to be distributed to billboards in more than one location. You can also share the space with other advertisers (whose ads will run in rotation with yours), so you pay lower fees for the space.

Targeted displays – You don’t have to display only a single ad. Restaurants, for example, can display their breakfast specials in the morning, then switch to a display of their lunch and dinner specialties as the day goes on. This concept of timing and targeting audiences can help customers relate better to your content.

Filed Under: Digital Advertising, Digital Signage Solutions Tagged With: digital billboards, digital signage solutions. digital advertising

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