No matter what the economic climate is, businesses must learn to maximise profits while keeping expenses at minimum levels. This principle is particularly important during lean periods when consumers are cutting back on expenses and are seeking ways to minimise their debt.
One way to achieve the aforementioned goal is lowering your business’s break-even point. The break-even point refers to the threshold where your business pays off its investments and all sales made afterwards may be considered as profit. The benefits of a low break-even point include being able to target niche markets, providing more value to customers and building a solid brand equity.
There are three strategies that businesses can implement to lower break-even points. First, it can increase the price of its service which will offset sales volume. Second, the business can outsource some of its operations which it may deem to be too costly to keep internal. Finally, businesses can utilise up-selling and cross-selling strategies.
There are several strategies that a business can implement for up-selling and cross-selling. One of the most cost-effective tools that a business can use for this goal is digital signage advertising.
Digital Signage Advertising
Digital signage advertisements are a compelling medium to bring various messages to your current customers. By placing them strategically in your store premises, you can inform customers about high-end offers they may not be fully aware of. Or perhaps, you can sell them new products that you have just launched and that still need to get traction from the market. Finally, you can alert customers about promotions like bundle offers or upcoming sales events.
Digital signage has been used by businesses across several industries and niches for a variety of purposes, with great results. Combining various compelling elements, including copy, images and even videos, digital signage can deliver any message more clearly and effectively.
Because they easily attract attention and engage consumers, especially if they are placed in strategic areas, they can effectively reduce the time needed to market a product or service. Acting like a virtual salesperson, digital signage can also reduce the costs associated with other advertising media.
Digital signage providers typically offer two packages. The first involves crafting digital signage solutions wherein you will have control over the update of content. The second option is where the provider will manage the content for you. Your choice will be determined both by the ability of your staff to manage content and your budget as well.