It will take more than a basic print ad to capture and hold the attention of today’s tech-savvy consumers. Because people have constant easy access to devices like smartphones, tablets and laptops, they are more likely to respond positively to various kinds of digital media (videos, podcasts, social media networks, and the like) than to traditional advertising formats that, quite literally, just stay on the page. To be able to get your business message across to your target audience, it’s highly recommended that you give them something of unparalleled quality — something that lets them view crisp, high-definition images and videos, listen to relevant audio files, and engage in conversation with you as well as with their fellow consumers.
NEC Digital Signage Software
The solution is to turn to digital signage business marketing strategies — specifically, using NEC digital signage software. Consumers are no stranger to digital display panels of all shapes and sizes, strategically placed in key locations (inside shopping malls, within individual stores, across transport terminals, or along high-traffic thoroughfares) to deliver compelling messages. With the help of NEC technology, your business will help potential customers become aware of your products, services and special promotions. People will have greater knowledge about your brand. You can manage a network of displays from a single centralised location, and promptly and efficiently update and distribute your desired content on displays in several different locations at the same time.
The Windows-based application NEC Live suite, is the ideal solution to deliver and manage digital signage campaigns. To give you an idea of how this solution can introduce revolutionary marketing techniques to your business, explained below are five of NEC Live’s individual product elements:
NEC Live Artist – This enables you to create movies (containing a combination of text and photos), videos and external data feeds (such as RSS). You won’t have trouble using the drag-and-drop functions and taking your pick from the available advanced special effects.
NEC Live Communicate – This tool takes care of updating the digital content featured on the displays of both local and remote clients.
NEC Live Player – This function makes sure that the schedule you created (and the corresponding content to be displayed according to that schedule) is followed to the letter, ensuring that your message is delivered exactly when you want it.
NEC Live Update – This checks whether your preferred network location has any content updates, downloads any identified updates, and sees to it the NEC Live Player loads the fresh content.
NEC Live Enterprise – It is a database application that keeps track of everything — what content has been released, and when and where it was displayed. It also keeps an eye on the status of your software and hardware and the users of the suite.
Thanks to digital signage solutions like NEC Live, you now have a powerful tool for creating extraordinary digital content and distributing them across your selected networks to get outstanding marketing results.