Tips On Choosing A Car Dealership Digital Marketing Company

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Securing a competitive advantage is a must for all industries. This is largely why more and more enterprises have substantial budgets precisely for marketing because if their efforts are successful, that large allotment can easily be made up for by the income. Car dealerships are usually among the businesses that truly rely on effective marketing to generate more sales. They hire some of the most familiar faces as endorsers, and of course, they do not think twice about utilising the latest technology to improve customer experience in their showrooms and stores.

When it comes to technological provisions, digital signage has become quite popular for car dealerships these days. They offer so many benefits ranging from being an environmentally friendly option to being customisable to present the timeliest messages, and many more. Big dealerships with techno-savvy employees (and that actually have a “department” within their operations devoted entirely to marketing) buy the equipment and software to use. But for those businesses that operate slightly differently and prefer a more practical approach, hiring a reputable car dealership digital marketing company to get the job done is the popular option.

There are actually a lot of service providers these days and it won’t be hard to find one, but it’s crucial to note that they do not all offer the same standards of service. If you’re looking for a digital marketing company that will allow you to optimally benefit from using digital signage to promote your business, here are some tips to help you with your search.
Look for a total solutions company — firstly, because it’s more efficient that way, and secondly, the standards will be the same for all the aspects of marketing you want accomplished. Make sure that the company provides initial consulting through to deployment, management and consistently reliable support.

Make sure as well that the company is an approved NEC partner integrating NEC’s full range of digital display panels, media players, and of course, the NEC Live 2.0 Software suite.
Inquire about the digital software they use and compare this with other programs used by other service providers. Read reviews about these programs to determine which of them deliver great top-notch quality.

Look into the flexibility of the company’s services. There are those that provide both the fully implemented solution and the fully managed model. There may be differences with the cost of service and the level of assistance you’ll be provided, so it’s crucial that you get some flexibility here so you only pay for features and services that your business marketing truly requires.

It’s good to assess their creativity as well. You want a company that knows how to optimally use the technology to serve your interests. It’s more advantageous to hire a company that has a bounty of ideas that can work hand in hand with your other marketing strategies to help grow your brand and increase customer satisfaction and loyalty.

NEC Digital Signage — Intelligent Communication

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It will take more than a basic print ad to capture and hold the attention of today’s tech-savvy consumers. Because people have constant easy access to devices like smartphones, tablets and laptops, they are more likely to respond positively to various kinds of digital media (videos, podcasts, social media networks, and the like) than to traditional advertising formats that, quite literally, just stay on the page. To be able to get your business message across to your target audience, it’s highly recommended that you give them something of unparalleled quality — something that lets them view crisp, high-definition images and videos, listen to relevant audio files, and engage in conversation with you as well as with their fellow consumers.

NEC Digital Signage Software

The solution is to turn to digital signage business marketing strategies — specifically, using NEC digital signage software. Consumers are no stranger to digital display panels of all shapes and sizes, strategically placed in key locations (inside shopping malls, within individual stores, across transport terminals, or along high-traffic thoroughfares) to deliver compelling messages. With the help of NEC technology, your business will help potential customers become aware of your products, services and special promotions. People will have greater knowledge about your brand. You can manage a network of displays from a single centralised location, and promptly and efficiently update and distribute your desired content on displays in several different locations at the same time.

The Windows-based application NEC Live suite, is the ideal solution to deliver and manage digital signage campaigns. To give you an idea of how this solution can introduce revolutionary marketing techniques to your business, explained below are five of NEC Live’s individual product elements:

NEC Live Artist – This enables you to create movies (containing a combination of text and photos), videos and external data feeds (such as RSS). You won’t have trouble using the drag-and-drop functions and taking your pick from the available advanced special effects.

NEC Live Communicate – This tool takes care of updating the digital content featured on the displays of both local and remote clients.

NEC Live Player – This function makes sure that the schedule you created (and the corresponding content to be displayed according to that schedule) is followed to the letter, ensuring that your message is delivered exactly when you want it.

NEC Live Update – This checks whether your preferred network location has any content updates, downloads any identified updates, and sees to it the NEC Live Player loads the fresh content.

NEC Live Enterprise – It is a database application that keeps track of everything — what content has been released, and when and where it was displayed. It also keeps an eye on the status of your software and hardware and the users of the suite.

Thanks to digital signage solutions like NEC Live, you now have a powerful tool for creating extraordinary digital content and distributing them across your selected networks to get outstanding marketing results.

Meal of the Day, Special of the Day, Everyday — Digital Menu Boards!

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For some people, one of the the enjoyable aspects of trying out a restaurant is studying the menu. It could be just a single piece of white laminated paper or a large multi-page plastic booklet, but it wouldn’t matter — whether you’re picking out the next slice of pie to try at your new favourite diner, choosing a savoury bowl of soup to start off a romantic dinner with your spouse, or trying to make up your mind about the unfamiliar yet exciting offerings at an international-themed restaurant, pinpointing your preferred items out of the presented selection can build up excitement and anticipation for the wonderfully filling meal to come.

In quick-serve dining establishments, however, people are guided straight to the counter to place their orders, which they can select from large boards displayed above it. While consumers are familiar with this routine, from time to time they will also experience certain inconveniences from it. For example, not all of the menu items may be indicated on the boards for spacing reasons. Other establishments, on the other hand, attempt to cram all of their offerings up there, causing customers a great deal of difficulty in finding the items they want. The store could also neglect to indicate changes in price or the unavailability of some items for the day, causing customers to spend more time at the counter because they need to change their order or count out a different payment.

Digital Menu Boards

In place of the traditional large printed boards, restaurants can introduce digital signage menu boards to address these problems and provide customers with a much improved ordering and dining experience. Here are some reasons why they’re better than those old printed menu boards:

1. They are a cost-effective way of displaying all the important information in a highly visible and dynamic manner. The boards can present all the vital information like menu items and prices, promotions and specials, advertisements, and even nutritional and allergen information (to help restaurant meet menu labelling laws). Digital signage can also be a more convenient solution to menu day parting practices; you can simply change the display from breakfast specials to the lunch menu, and from lunch items to the dinner offerings, instead of physically switching menu boards throughout the day. This saves the company a lot on printing costs, too.

2. They can announce the latest products or promotions in one or more restaurant branches, or even across the entire chain at the same time. Digital menu boards can be easily managed from a centralised location, so adding and removing displays can be done with the least amount of effort. Any errors can also be corrected from all of the displays with a single action.

3. They can be used for messaging purposes. The management can utilise digital menu boards to communicate instantly with staff members as well as customers. And because the digital display works much better in capturing the attention of people than a simple printed board can, delivery of messages is more effective.

An increasingly tech-savvy customer base will respond better to more advanced technologies — especially involving activities that are often part of their regular routines, such as enjoying a meal at a restaurant. Digital signage menus can greatly improve restaurant experiences and keep customers coming back for more.

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