Hotel Digital Signage Could Replace The Concierge

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The travel industry is growing at a massive rate and speed that has never be experienced before. People now have more access to affordable international air travel, making it easier to make more frequent visits to their favourite destinations. Information for tourists, such as the latest hotspots, a new technology or a recommended establishment or service is now easily available online. Even those who will be wandering the world for the first time won’t have a cause for hesitation – everything they need to know is now being freely shared by fellow travellers trekking the globe.

All these developments are invigorating the travel and hospitality industry’s experience-oriented economy, and the availability of information makes travellers more sophisticated and discriminating than ever before. For travel establishments, institutions, products and services, this means their target market now has a higher set of expectations – they know what they want, and if they’re not getting it, they can simply ask their smartphone for the next best option. It also means that if they want to get ahead of the competition, they must apply the necessary changes that will allow them to keep up with the constantly changing business landscape.

For hotels, keeping up-to-date with industry trends means utilising the right technology that will help them offer the most courteous, efficient and personalised services for their guests. Leading establishments are now making use of hotel digital signage technology in more and more components of their services that people say the digital screens could very well replace the concierge. Here are some of the most common ways hotels utilise digital screens:

Provide timely, detailed information about their services to their guests. Video walls and  LCD screens positioned strategically in the front desk, lobby and specific spots in the property can provide information that will help guests enjoy a more relaxing and memorable stay. This can include details such as amenities, dining options, house specials and promos, health tips at the spa or a menu preview for their in-house restaurants.

Provide local-based visitor information. The screens can also serve as a one-stop information centre for real-time, localised research, from restaurant listings in the area to flight information to weather forecasts to upcoming events.

Provide aesthetic appeal. Some hotels are utilising creative installations of multiple digital screens that serve as works of art, adding drama and sophisticated flair to their interiors. These can also help with the branding and promotional campaigns of the hotel.

Provide back-office support for the hotel. Aside from impressing guests with their look and function, hotel digital displays also provide valuable support for back office systems. Guests may not be able to see them, but they can feel the benefits of LCD screens that can serve as information databases as well as control, command and communication centres that synchronise staff services and make everything well-planned, efficient and properly executed.

How Digital Signage Advertising Cuts Point of Sale Costs And Increases Sales

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No matter what the economic climate is, businesses must learn to maximise profits while keeping expenses at minimum levels. This principle is particularly important during lean periods when consumers are cutting back on expenses and are seeking ways to minimise their debt.

One way to achieve the aforementioned goal is lowering your business’s break-even point. The break-even point refers to the threshold where your business pays off its investments and all sales made afterwards may be considered as profit. The benefits of a low break-even point include being able to target niche markets, providing more value to customers and building a solid brand equity.

There are three strategies that businesses can implement to lower break-even points. First, it can increase the price of its service which will offset sales volume. Second, the business can outsource some of its operations which it may deem to be too costly to keep internal. Finally, businesses can utilise up-selling and cross-selling strategies.

There are several strategies that a business can implement for up-selling and cross-selling. One of the most cost-effective tools that a business can use for this goal is digital signage advertising.

Digital Signage Advertising

Digital signage advertisements are a compelling medium to bring various messages to your current customers. By placing them strategically in your store premises, you can inform customers about high-end offers they may not be fully aware of. Or perhaps, you can sell them new products that you have just launched and that still need to get traction from the market. Finally, you can alert customers about promotions like bundle offers or upcoming sales events.

Digital signage has been used by businesses across several industries and niches for a variety of purposes, with great results. Combining various compelling elements, including copy, images and even videos, digital signage can deliver any message more clearly and effectively.

Because they easily attract attention and engage consumers, especially if they are placed in strategic areas, they can effectively reduce the time needed to market a product or service. Acting like a virtual salesperson, digital signage can also reduce the costs associated with other advertising media.

Digital signage providers typically offer two packages. The first involves crafting digital signage solutions wherein you will have control over the update of content. The second option is where the provider will manage the content for you. Your choice will be determined both by the ability of your staff to manage content and your budget as well.

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