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NEC Digital Signage — Intelligent Communication

September 19, 2013 by nick

It will take more than a basic print ad to capture and hold the attention of today’s tech-savvy consumers. Because people have constant easy access to devices like smartphones, tablets and laptops, they are more likely to respond positively to various kinds of digital media (videos, podcasts, social media networks, and the like) than to traditional advertising formats that, quite literally, just stay on the page. To be able to get your business message across to your target audience, it’s highly recommended that you give them something of unparalleled quality — something that lets them view crisp, high-definition images and videos, listen to relevant audio files, and engage in conversation with you as well as with their fellow consumers.

NEC Digital Signage Software

The solution is to turn to digital signage business marketing strategies — specifically, using NEC digital signage software. Consumers are no stranger to digital display panels of all shapes and sizes, strategically placed in key locations (inside shopping malls, within individual stores, across transport terminals, or along high-traffic thoroughfares) to deliver compelling messages. With the help of NEC technology, your business will help potential customers become aware of your products, services and special promotions. People will have greater knowledge about your brand. You can manage a network of displays from a single centralised location, and promptly and efficiently update and distribute your desired content on displays in several different locations at the same time.

The Windows-based application NEC Live suite, is the ideal solution to deliver and manage digital signage campaigns. To give you an idea of how this solution can introduce revolutionary marketing techniques to your business, explained below are five of NEC Live’s individual product elements:

NEC Live Artist – This enables you to create movies (containing a combination of text and photos), videos and external data feeds (such as RSS). You won’t have trouble using the drag-and-drop functions and taking your pick from the available advanced special effects.

NEC Live Communicate – This tool takes care of updating the digital content featured on the displays of both local and remote clients.

NEC Live Player – This function makes sure that the schedule you created (and the corresponding content to be displayed according to that schedule) is followed to the letter, ensuring that your message is delivered exactly when you want it.

NEC Live Update – This checks whether your preferred network location has any content updates, downloads any identified updates, and sees to it the NEC Live Player loads the fresh content.

NEC Live Enterprise – It is a database application that keeps track of everything — what content has been released, and when and where it was displayed. It also keeps an eye on the status of your software and hardware and the users of the suite.

Thanks to digital signage solutions like NEC Live, you now have a powerful tool for creating extraordinary digital content and distributing them across your selected networks to get outstanding marketing results.

Filed Under: Digital Signage Solutions, NEC Live Tagged With: digital signage, digital signage software, NEC digital signage, NEC Live

Attract a Whole New Customer Base With Digital Billboards

September 17, 2013 by nick

Conventional marketing involves a lot of printed materials: flyers, posters, newspaper advertisements, tarpaulins, banners, promotional merchandise, billboards and such. Once printed, they are meant to be handed out, posted on walls, or positioned in strategic locations for the purpose of gaining exposure to as many consumers as possible. This has long been one of the many marketing strategies employed by companies because it helps them cast a wide net, so to speak — by placing them where a lot of people can see them regularly, people can become more aware of their offerings and more familiar with their brand.

One particular marketing medium that is ultimately designed to stand out and turn consumers’ heads is the billboard. An example of this are motorists who are exposed to giant billboards standing right along the major freeways that they pass through every single work day. New ones can always create buzz about the featured brand, but after a few days, people no longer pay any attention to it. Thanks to today’s technological advances, however, billboards are getting an impressive facelift — and scoring countless new customers for business everywhere in the process.

Digital Billboards

Digital billboards are quickly gaining popularity as a highly effective — not to mention cost-effective — advertising tool for businesses across different industries. Infused with the right amount of creativity, usefulness and timing, these innovations are proving to be more attractive and engaging to today’s consumers — individuals who are constantly logged onto the Internet using smartphones, tablets, or laptops, and are more likely to sit through a 30-second video than skim a lengthy article on a printed page. With compelling content, strategic positioning and engaging graphic styling, these digital materials can work better at bringing more customers straight to a company’s storefront, office, or website.

What exactly makes digital billboard advertising an unparalleled marketing tool for businesses? Here are a few solid reasons:

Greater visibility – Compared to static printed billboards, digital billboards can display slideshows of stunning images or videos that can inform and entertain at the same time. These are much more interesting to view than a single image or a block of text and some headlines. They are also highly visible at night.

Deeper market reach – The engaging displays make billboards attractive to consumers of all ages and from different sectors. Children who play games on their parents’ tablet PCs, teenagers who update their social media accounts on their smartphones, professional adults who spend hours on their laptops every day for work and leisure are more inclined to check out and be receptive to the information presented on digital displays of all kinds because the format is familiar and readily available.

Lower production costs and quicker set-up – Traditional billboards need to be printed out, checked, shipped, and installed on the chosen location. All these can be considerably costly, and in addition, you will be the sole advertiser on the board for the duration of the period you indicated, meaning you pay a premium for the space. For digital advertising, you only need to finish the creative and provide the file to be distributed to billboards in more than one location. You can also share the space with other advertisers (whose ads will run in rotation with yours), so you pay lower fees for the space.

Targeted displays – You don’t have to display only a single ad. Restaurants, for example, can display their breakfast specials in the morning, then switch to a display of their lunch and dinner specialties as the day goes on. This concept of timing and targeting audiences can help customers relate better to your content.

Filed Under: Digital Advertising, Digital Signage Solutions Tagged With: digital billboards, digital signage solutions. digital advertising

Meal of the Day, Special of the Day, Everyday — Digital Menu Boards!

September 17, 2013 by nick

For some people, one of the the enjoyable aspects of trying out a restaurant is studying the menu. It could be just a single piece of white laminated paper or a large multi-page plastic booklet, but it wouldn’t matter — whether you’re picking out the next slice of pie to try at your new favourite diner, choosing a savoury bowl of soup to start off a romantic dinner with your spouse, or trying to make up your mind about the unfamiliar yet exciting offerings at an international-themed restaurant, pinpointing your preferred items out of the presented selection can build up excitement and anticipation for the wonderfully filling meal to come.

In quick-serve dining establishments, however, people are guided straight to the counter to place their orders, which they can select from large boards displayed above it. While consumers are familiar with this routine, from time to time they will also experience certain inconveniences from it. For example, not all of the menu items may be indicated on the boards for spacing reasons. Other establishments, on the other hand, attempt to cram all of their offerings up there, causing customers a great deal of difficulty in finding the items they want. The store could also neglect to indicate changes in price or the unavailability of some items for the day, causing customers to spend more time at the counter because they need to change their order or count out a different payment.

Digital Menu Boards

In place of the traditional large printed boards, restaurants can introduce digital signage menu boards to address these problems and provide customers with a much improved ordering and dining experience. Here are some reasons why they’re better than those old printed menu boards:

1. They are a cost-effective way of displaying all the important information in a highly visible and dynamic manner. The boards can present all the vital information like menu items and prices, promotions and specials, advertisements, and even nutritional and allergen information (to help restaurant meet menu labelling laws). Digital signage can also be a more convenient solution to menu day parting practices; you can simply change the display from breakfast specials to the lunch menu, and from lunch items to the dinner offerings, instead of physically switching menu boards throughout the day. This saves the company a lot on printing costs, too.

2. They can announce the latest products or promotions in one or more restaurant branches, or even across the entire chain at the same time. Digital menu boards can be easily managed from a centralised location, so adding and removing displays can be done with the least amount of effort. Any errors can also be corrected from all of the displays with a single action.

3. They can be used for messaging purposes. The management can utilise digital menu boards to communicate instantly with staff members as well as customers. And because the digital display works much better in capturing the attention of people than a simple printed board can, delivery of messages is more effective.

An increasingly tech-savvy customer base will respond better to more advanced technologies — especially involving activities that are often part of their regular routines, such as enjoying a meal at a restaurant. Digital signage menus can greatly improve restaurant experiences and keep customers coming back for more.

Filed Under: Digital Signage Solutions Tagged With: digital menu boards, digital signage, digital signage solutions, menu boards

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