The retail marketplace is said to be so oversaturated, that rising above the crowd of brands, products, messages and images can be a huge challenge for business owners and marketing leaders today. If you want to stand out in the middle of a highly competitive arena, you must look for creative and innovative ways to make your message delivery much more effective than before. At the very least, you want your marketing material to help those who may be unaware of your brand to take notice of your offers. At the most, you hope for the entire process to happen in a span of a few minutes – you want them to make the decision right then and there, even before they enter the store.
Outdoor Digital Signage Displays
An innovative way to start engaging customers before they walk through the door is to make use of outdoor digital signage. These are LED screen panels that display visual material for your business, whether in the form of text, animation, photo series, videos or interactive content. Aside from beaming the images through single-screen LED displays, they can also be shown in multiple screen video walls or projected on glass and other projector units. Some models use touchscreen tablet technology that is often used for interactive kiosks commonly found in digital directory units or information finder stations in commercial and business venues.
Outdoor digital kiosks are designed to provide stable, consistent displays even under the rugged outdoor environment and even while being exposed to the elements such as extreme heat and other temperature fluctuations. Previously commonly utilised only for store announcements, state-of-the art models today have made it possible to use outdoor displays for a wide range of other uses, such as for brand campaigns, information delivery, consumer interaction and content creation and distribution to a large audience.
The digital screen makes the perfect eye-catching platform for the special, urgent and valuable messages that you want to deliver to your target market. The specials for the day of a restaurant, a limited offer or a flash sale for a shop, or the details of an ongoing promo – these are just some examples of information that need to be delivered on time and with clarity to get the best results. To enhance the impact of the message, you can orchestrate the interval and delivery of each line of text, scene or image that you will display. You could add graphics, animations and other visual elements to heighten its appeal.
Compared to a conventional sign or manual board, only a dynamic, digital platform can make messaging much more enticing and engaging, helping you increase your sales, boost consumer loyalty and grow your business even in the most challenging business situations.