The proliferation of both social media and smart devices has changed the way how businesses and their customers interact and engage with one another. On one hand, gone are the days when consumers had little options in terms of doing research about how they can find out more about the products they wish to purchase.

Today, there is a wide variety of resources available to them that will allow them to make informed purchasing decisions. This can range from a business’s website, social media sites and even third party review sites, shifting the balance of power to consumers when, in the past, it seemed that such power was unilaterally held by businesses. In other words, the rules of the game have changed such that the role of businesses is no longer confined to selling. Today, the challenge for businesses is to engage, attract and win customers in various digital fronts.

At the core of this new landscape is the role of social media and mobile technology. However, businesses must learn and understand that attracting and winning customers goes beyond the online realm. Sure, it is crucial to join in on online conversations, to find out what customers are saying about your products. But engagement can happen in various fronts, even inside store premises.

 Digital Signage Marketing

This is where digital signage marketing can be your crucial ally. Dynamic digital signage is a cost-effective advertising medium that can attract a wide range of customers. Place them strategically inside your store’s premises and they can perform a wide range of tasks with great efficacy. Want to keep your customers entertained while they wait to be serviced by your reps? Digital signage can deliver a host of content that can keep your customers entertained while waiting for their turn. Got a new product that needs a little push? Dynamic digital signage can act as a virtual spokesperson, informing customers about your product offerings, including newly launched products. Having a clearance sale? Place a digital billboard at your store front and watch how many passers-by notice to your offerings.

The new market landscape entails a conversation between a business and its customers. Your customers have mobile technology and social media on their side. Enlist the aid of digital signage to bring your message across clearly. Adapt to the changing landscape by harnessing technology, allowing you to deliver your message through a platform that can attract and engage a wide variety of customers.