The Requirement

Western Nissan required a large and dynamic visual display solution for their showroom and service areas. The main objective of the display solution is to engage and inform customers whilst breathing life into the showroom with moving images, engaging content and highlighting current offers. Constant and frequent changes to promotions on a monthly and sometimes weekly basis, the digital solution needed to deliver the ability to change and update promotions instantly whilst cutting down on manual printing which is costly, slow and bad for the environment. It also needed to be used as a communication platform allowing cross promotions of dealer service specials and aftermarket products.

The Solution

Crystal Clear Business Services supplied and installed a 2 x 2 (46” NEC Digital Panels) Video Wall in the main showroom plus an additional 46” NEC digital panel located in the service area. The solution also included an iPAD integration feature allowing content on an iPAD to be mirrored wirelessly onto the Video Wall. This feature turns the Video Wall from displaying content into a business selling tool assisting the sales staff in the selling process. The entire digital solution is managed and monitored via our fully managed service whereby we schedule and update content. All content is updated on a regular basis ensuring content is fresh, relevant and complementing the Western Nissan brand, deals and new car promotions. Ultimately enhancing the customer experience and assisting to increase sales and brand awareness.