The automotive industry is one of the biggest and most enduring business sectors today. The developments and innovations in motoring technology are continuously making an impact on the lives not only of car customers but also the rest of the world in general. Experts expect that the industry will continue to grow in the coming years. According to a report by global management consulting firm McKinsey & Company, there will be an almost 50 percent rise in global profits for automotive manufacturers, thanks to the expansion of emerging markets. Despite the positive outlook, however, auto dealers are still facing serious challenges as the industry enters a period of rapid and massive change. If they want to make the most out of the predicted growth for the industry, they must be armed with the right strategies to help them prepare for the potential roadblocks ahead.
The report says that some of the top challenges for the automotive industry until 2025 are the increasing expectations and demand of consumers for the use of digital sources while they are making purchase decisions. Digital signage, auto dealers should know, is now a critical part of an effective marketing toolbox. Static displays in showrooms should be replaced by more modern platforms that provide more interaction, information and entertainment to potential customers.
Digital signage appeals to today’s modern, tech-focused aesthetics
The typical car customer is someone who is tech-savvy and sophisticated in navigating the World Wide Web. When entering a car showroom, their attention will already be attuned more to the eye-catching and interactive displays; some may not even notice the static posters or brochures. By investing in the right display platform, you are creating an aura of modernity, relevance and credibility. By engaging in a visual environment that your customers are used to, you are showing them how connected you are to their needs and preferences.
Digital signage helps you reduce costs
Paper brochures, flyers and poster are not only bulky and environmentally unfriendly, they are also costly to print. The printing expenses multiply as you continue to print new batches to update the information shown there. With digital content, you can easily add, correct or update the current information anytime you want – a must for today’s fast-changing business landscape.
Digital signage enables you to sell the dream
Why do salespeople for high-end car manufacturers such as Mercedes-Benz wear expensive shoes, hand-tailored suits and Rolex watches when they face their customers? They know that they’re not just selling a piece of metal and machine; they’re selling a particular brand of lifestyle. When people visit your store, are you providing them a vision of the better image, better solution and better life you offer through your cars? Some digital displays can be equipped with interactive features where customers can use the touch screen to see how their dream car looks according to the colours, accessories and models they want. Make your customers’ desires more tangible and generate an unforgettable experience for them (and a successful sale for you) with the right digital display.